Getting to rank on google can provide us with a lot of benefits, especially when we are above our competition.

So the best way to rank above the rest is,

Write blogs…

Yes, this SEO Guide will be covering justhow to make blogs for SEO, what are main keywords and sub keywords, and how to execute.


Google have more than 200 ranking factors they judge when looking at your site, but you don’t need to be the best, you don’t even need to be good, you just need to be above your competition in terms of ranking result.

How To Make Pillar Post to Boost SEO:

In the SEO world, we call it pillar posting, the idea is to boost the rank juice from other blogs to that page you need it to be.


When I wanted to rank “Entrepreneur community in Sarawak” for the founders club, we use this exact method, and we end up ranking for entrepreneur community first page without trying.

That’s how powerful it is…

The idea is to have a main keyword then build contents revolving around the main keyword.

Main keywords characteristics are either:

  • High traffic & competition
  • Money keyword (gives you money when ranked)

Sub Keywords characteristics are:

  • Less competitive & lower traffic (builds authority)
  • Provides insights to decision making / alternative

Eg, This blog is used to rank “ranking #1 on google” a sub keyword for “SEO services in miri”

“SEO services in miri” is a money keyword, when people look for the keyword, they have buying intent.


How to Execute Pillar Post (step by step):


Step 1:

SEO site structure

You will need to plan out your site SEO structure, then you can start building your keywords

We are looking to boost the authority and trust of The Founders Club, so we ranked for “entrepreneurs community in Sarawak” to build authority in the startup scene.

Step 2:

Creating The Content

Building the content is very straight forward, just need to keep this few things in mind.

Blog Content Checklist:

1) Consumability is King

  • Copy is formatted in a way that makes the article
    easy to consume.
  • Transitions between ideas and subheadlines are


  1. Bulleted lists
  2. Numbered lists
  3. Blockquotes
  4. Subheadings
  5. Images
  6. Bolding
  7. Italics
  8. Images

… to break up the text for easy consumption.


2) Attractive Headline


  • A clear, “tightly-written” promise is made using as many words as necessary, but not more.
  • The promise made in the headline is delivered upon in the body of the post.
  • Headline is attractive enough to get clicks but not too much to be considered “hype”

3) Must Deliver Value


  • The post completely delivers on the promise made
    in the headline and introduction.
  • Every idea in the post is appropriately “fleshed out.”

Remember, the goal of the headline is to make a compelling promise,


The body is supposed to deliver 100% of that promise.

Nothing will destroy the reputation quicker than writing a great headline
and failing to deliver in the article.

4) Linking

Once you have your content out, create a link to connect it to the main page, make sure your main page have the least link inside.

this will make sure the link juice that is pumped from the bottom up does not flow to anywhere else, making the page the strongest out of them all.


Rank Juice Transfer from Blogs to Money Pages

Step 3:

Ranking Your Pillar


Blog post from Brian Dean

Follow this list to rank your page, all the SEO ranking factors are inside!

[Plus, its updated to 2019.]

Here is the list of factors that will affect SEO results:


  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Special Google Algorithm Rules
  • Brand Signals
  • On-Site Webspam Factors
  • Off-Site Webspam Factors

Click Here to Read Blog


Bottom Line

This SEO Guide will work for you in both ranking for international keywords and local keywords,

but it will only guarantee that you’ll reach first page, as once you reach first page, google’s algorithm will depend on value and user experience more than how powerful you are.

we will be producing first page optimization shortly, if you have any questions or inquires on SEO, do contact us.